220 Cognitive Bias Guide

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COGNITIVE BIAS

‘….. a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own subjective social reality from their perception of the input.

An individual’s construction of social reality, not the objective input, may dictate their behaviour in the social world.

Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality.

Some cognitive biases are presumably adaptive. Cognitive biases may lead to more effective actions in a given context. Furthermore, cognitive biases enable faster decisions when timeliness is more valuable than accuracy, as illustrated in heuristics.

Other cognitive biases are a “by-product” of human processing limitations, resulting from a lack of appropriate mental mechanisms (bounded rationality), or simply from a limited capacity for information processing.

A continually evolving list of cognitive biases has been identified over the last six decades of research on human judgment and decision-making incognitive science, social psychology, and behavioural economics.

(Daniel) Kahneman and (Amos) Tversky argue that cognitive biases have efficient practical implications for areas including clinical judgment, entrepreneurship, finance, and management….’

(Wikipedia)

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TRAILBLAZERS

Daniel Kahneman (& Amos Tversky)

Thinking Fast and Slow

Richard Thaler

The Winner’s Curse

Dan Ariely

Predictably Irrational

Nassim Taleb

Black Swan

Herbert Simon

Bounded Rationality

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EXAMPLES

58 common cognitive biases
Insurance company comment
20 common cognitive biases

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CARTOONS

You can bank on that.
We have all had that ignoble moment
Unearned suffering is not always redemptive

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